Vince McMahon of World Wrestling Entertainment "Wrestling" wants to take.
No, it's an outrageous piece of colorful impresario who act in front of thousands of fans screaming for you to wrestlers is not cooked. McMahon, president and CEO of the WWE to give a change to the company, will begin with the name. From now on, WWE World Wrestling Entertainment stand for now. The only WWE, plain and simple wants.
Fanatics, do not be afraid. There are plenty of smack "Smackdown," still "raw" will be renewed.
But McMahon wants more in life than men in tights. It grows through acquisitions and WWE wants to expand its activities outside the ring. In particular, he said, WWE production, live entertainment and is focused on companies involved in the surf.
"I think every brand has created himself again," he said. "I want everybody looking at us from a very different way than they have."
In addition to the hunt for acquisitions, WWE long to discuss further their own vast library of wrestling to rent their cable network is moving forward with plans to build. The company is meeting with distributors, including Verizon and expected to channel launched in 2012.
McMahon also specializes in producing live events WWE wants to start marketing.
"No, a television production is better than we do, it's damn near Olympic" McMahon, the WWE a tape of his show for a rehearsal in the afternoon, said Vince usual stroke. "We live on more than one Tour event in the United States has." The company puts on about 300 shows per year.
Moves come as the WWE a difficult end to 2010 and saw their attendance at events paid for the rebound looks to see revenues fall 15% in both the fourth quarter, per. Decline was the fault of the economy, although WWE probably matters a time when the core audience was feeling the pinch of rising prices do not help.
"I think it's pretty clear that they should do," Hudson Square Research, managing director of the company's plans said Marla Backer. "Of course, in developing their potential as they stick to their knitting limited."
Not everyone at the WWE wrestling mat embraces the desire to move forward.
"I think the most important thing now is the core business of health achievement" J. Kaplan, Royce & Associates, of which 9% of WWE stock portfolio manager said. "Those concerns are a big market for the real battle is lost market share," Kaplan said, referring to mixed martial arts and ultimate fighting.
This is the first WWE tried to expand beyond the core is not. A few years ago, along with NBC for the XFL, a spring football who died after only one season to start. Flopped a restaurant in Times Square. McMahon said he learned their lessons from those mistakes and will stick to the entertainment business
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